Aarke Ritu Kumar

Inspirations for Winter 24 were steeped in memories of an old-world festive season. Contended in the charm of nostalgia, when we lit diya’s for the home, where we spent time browsing through craft markets, where we wore our grandmother’s kurtas. Without tinsel and show, this season is all about the rootedness of our past. The collection uses older references of vintage textiles, prints from the turn of century and richness of north Indian fabrics. The color palette is a blend of natural and jewel tones—deep greens, rich reds, and the timeless black & gold. The collection is thoughtfully crafted with billowing sleeves, cinched waists, flowy suits, and pre-draped sarees. Photographer @prithvipictures Videographer @rajpreettsingh Stylist @vrindaanarang HMU @fashionmakeupbyitikachugh Models @vartikasinghh @shivangijulka_ Production @karmastudiodelhi Set Designer @thespacetales #AarkeRituKumar #FestiveWinter24 #AarkeRituKumar #FestiveWinter24

Inspirations for Winter 24 were steeped in memories of an old-world festive season. Contended in the charm of nostalgia, when we lit diya’s for the home, where we spent time browsing through craft markets, where we wore our grandmother’s kurtas. Without tinsel and show, this season is all about the rootedness of our past. Photographer @prithvipictures Videographer @rajpreettsingh Stylist @vrindaanarang HMU @fashionmakeupbyitikachugh Models @vartikasinghh @shivangijulka_ Production @karmastudiodelhi Set Designer @thespacetales #AarkeRituKumar #FestiveWinter24

Set in the moments of old-world festivities. Festive Winter’24 08.08.2024 ⏱️ #AarkeRituKumar #FestiveWinter24 #AarkeRituKumar #FestiveWinter24

A confluence of prints, patterns & mood. Festive Winter’24 Launching Soon! #AarkeRituKumar #FestiveWinter24

Effortless summer style awaits with our hand-painted floral dresses in bright hues and playful frills Ft. @kreesha05 Shop Summer Bundi online and in-stores. #AarkeRituKumar #SummerBundi #aarkewoman

A collection of summer dresses highlighted with hand-painted floral motifs, that are both stylish and comfortable. Explore Summer Bundi. #AarkeRituKumar #SummerBundi #AarkeRituKumar #SummerBundi

Refresh your summer wardrobe with our SS’24 collection - Summer Bundi Crafted in light weight fabric,the silhouettes echo a modern take with sweetheart neckline & playful voluminous sleeves. Each style is highlighted with laces & hand-painted prints. #AarkeRituKumar #SummerBundi

Wearing the summer mood ft. @karinabedi_ Tailored for the Aarke woman, this collection brings a sense of ease and joy to her everyday life.Shop Summer Bundi SS’24 #aarkeritukumar #aarkess24

Capturing the very essence of summer - lively, comfortable and warm. The collection is like a letter penned to the season, in florals, pastels, lightweight silhouettes and hand-crafted techniques like tie-dye and block printing. Each piece is a nod to Bundi’s rich cultural heritage, serene landscapes and intricate patterns while infusing the city’s unique allure into everyday style. The fabrics for the season are chanderi, diaphanous kota doria, gauze and organza. The silhouettes echo a modern take with sweetheart neckline suits, playful voluminous sleeves and flared dresses, highlighted with laces & dreamy hand-painted prints. Tailored for the Aarke woman, this collection brings a sense of ease and joy to her everyday life. Shop Summer Bundi SS’24 #aarkeritukumar #aarkess24 #aarkeritukumar #aarkess24