Aarke Ritu Kumar

Inspirations for Winter 24 were steeped in memories of an old-world festive season. Contended in the charm of nostalgia, when we lit diya’s for the home, where we spent time browsing through craft markets, where we wore our grandmother’s kurtas. Without tinsel and show, this season is all about the rootedness of our past. The collection uses older references of vintage textiles, prints from the turn of century and richness of north Indian fabrics. The color palette is a blend of natural and jewel tones—deep greens, rich reds, and the timeless black & gold. The collection is thoughtfully crafted with billowing sleeves, cinched waists, flowy suits, and pre-draped sarees. Photographer @prithvipictures Videographer @rajpreettsingh Stylist @vrindaanarang HMU @fashionmakeupbyitikachugh Models @vartikasinghh @shivangijulka_ Production @karmastudiodelhi Set Designer @thespacetales #AarkeRituKumar #FestiveWinter24 #AarkeRituKumar #FestiveWinter24

Inspirations for Winter 24 were steeped in memories of an old-world festive season. Contended in the charm of nostalgia, when we lit diya’s for the home, where we spent time browsing through craft markets, where we wore our grandmother’s kurtas. Without tinsel and show, this season is all about the rootedness of our past. Photographer @prithvipictures Videographer @rajpreettsingh Stylist @vrindaanarang HMU @fashionmakeupbyitikachugh Models @vartikasinghh @shivangijulka_ Production @karmastudiodelhi Set Designer @thespacetales #AarkeRituKumar #FestiveWinter24

Set in the moments of old-world festivities. Festive Winter’24 08.08.2024 ⏱️ #AarkeRituKumar #FestiveWinter24 #AarkeRituKumar #FestiveWinter24

A confluence of prints, patterns & mood. Festive Winter’24 Launching Soon! #AarkeRituKumar #FestiveWinter24